The best part of the wine industry is the connections. Selling wine is way more fun when you have strong, fun connections in place. Getting along with your suppliers and customers is the most rewarding part of a new business, and connections help it grow. Here’s a teaser.
When you are selling wine from California to consumers around the world, it all begins with the wineries. We get excited about working with wineries to help them produce delicious, high-quality wine and build their businesses.
Wineries large and small are in this business together. Large ones have standards and traditions and focus groups, with the small ones use their freedom to make amazing wine. When you make a smaller amount of wine, it can taste exponentially better.
Wine brands are everyone, but vineyard land is getting more precious. Large wineries are buying up bare land, existing vineyards, new enterprises, to meet the demand of the future. There’s a lot happening with real estate that is changing the future of wine in California and the US. Working to increase wine exports will require more vineyards, better management, and a stable supply and price of grapes between farmer and winemaker.
Seeing this in advance will allow us to make decisions as we grow to increase the supply of high quality grapes to our wineries, especially independent qualities wineries that are a part of our heritage, culture and ever-strong agricultural economy.
The newest fascination in the wine world is the wine customer. Social media and online marketing has changed the way the wine industry thinks about and addresses its consumers. Ever present and every thirsty, more is being analyzed about us wine drinkers (and non) than ever before. Who, what, why when, and how to do we connect with them? Answers are many yet few are certain, everything regarding customer management is evolving so quickly in wine that they are having trouble keeping up with the ever changing consumer.
What hasn’t changed is that wineries need wine drinkers. And for that, we go to work every day as agents of our beloved wineries and thank our awesome customers.
Connections also provide a link to a better future. Shipping and exporting wine is ecologically handicapped. The materials and travel of wine exports is taxing to our planet, and it can only be expected to increase. Some companies are specializing in renewable and recyclables for wine bottles and wine barrels. It’s a strong a valiant effort. The most successful of these companies have leveraged their connections to implement changes on a larger level. We hope to see a few changes ourselves and by using our connections, we can make less impact on the planet, by making a huge impact on materials and shipping.